Case Study: Loacker
Making the old new again, and the unfamiliar well known.
Loacker is a 90-year company making wafer and chocolate treats that are distributed in more than 100 countries. Their goal? Expansion into the competitive U.S. market.
The challenge was that while Loacker was well known in the rest of the world, Loacker was virtually unknown in this market.
Starting in the Northeastern region, Loacker was repositioned as #1 in Italy. A campaign based around the word "Pure" was rolled out using an all media strategy that included print, digital, social and experiential marketing and promotion, including sampling. In the first 6 months, brand awareness rose 38% followed by sales growth from $1 million to $12.5 million in 2015.