Making the old new again, and the unfamiliar well known. 

Loacker is a 90-year company making wafer and chocolate treats that are distributed in more than 100 countries. Their goal? Expansion into the competitive U.S. market. 

 

Challenge:

The challenge was that while Loacker was well known in the rest of the world, Loacker was virtually unknown in this market.

Results:

Starting in the Northeastern region, Loacker was repositioned as #1 in Italy. A campaign based around the word "Pure" was rolled out using an all media strategy that included print, digital, social and experiential marketing and promotion, including sampling. In the first 6 months, brand awareness rose 38% followed by sales growth from $1 million to $12.5 million in 2015.

The results? Pure goodness.