Loacker International in the USA

When this family-owned company, in existence since 1925, wanted to have more of a presence in the US market, MSI was tasked with creating business-to-business and business-to-consumer creative for North America.

First, we designed a triple-threat logo to emphasize the company’s #1 status in Italy, its dedication to all pure ingredients, and its famous 100-year history with love.

All outreach included unique forms of consumer marketing: coffee sleeves, door hangers, hanger wraps, and wrapped trucks with staff handing out free samples. We produced videography and photography of events we organized and implemented, which we then used as content for social media.

MSI’s marketing program created a 38% increase in brand awareness in the initial target areas in the first 6 months.